A look inside our creative process

A Look Inside Our Creative Process


June 25, 2024

Creating an impactful brand is an exciting and complex journey that we love to lead. After 3 years of designing countless brands from the ground up and supporting founders through the critical launch stage, we’ve perfected our process for a hyper-organized, and yes, we’ll say it, FUN experience that our clients say was their favorite part about working with us. Here’s a glimpse into our process and how we guide you through bringing your new brand to life:


We kick off every project by ensuring we have a deep understanding of your brand and vision.

  • Brand Strategy Questionnaire: Before the project start date, you’ll be asked to complete a detailed questionnaire within Trello. This helps us gather essential information about your brand, your vision and project goals.
  • Inspiration Board: We guide you through creating a Pinterest inspiration board to visually communicate your ideas and preferences for your new brand and website.

Strategy & Requirements

Depending on the scope of your project, we start off with Brand Strategy Session or Comprehensive 2-Day Workshop to lay the groundwork for your project.

  • Brand Strategy Workshop/Design Strategy Session: This session is crucial for diving into your brand’s core elements. We discuss your unique story, audience, values, and aspirations. This foundation ensures that your new branding and website align with your vision and goals.
  • Requirement Gathering: We collect all necessary requirements for your website to ensure our vision aligns with your brand and future assets.

Brand Design

Now it’s time for us to work our magic. Here we get to work on creative concepts for your brand. We’ll take your approved creative direction and design your brand assets – logo suite, typography selection, color palette, brand patterns, illustrations, and imagery direction/selection.

  • Creative Concepts: We develop initial creative concepts for your brand. Presentations include a custom PDF and a walk-through video.
  • Design Execution: Once the creative direction is approved, we design your brand assets with up to three rounds of revisions to ensure perfection.

Packaging Design

If your project requires packaging, we will conceptualize your packaging in tandem with your brand design to create a compelling visual identity for your product packaging.

  • Conceptualization to Execution: From initial concepts to final designs, we ensure your packaging is aesthetic and functional, with up to three rounds of revisions.

Website Content Collection

Content is critical to your website’s success. We know best practices for guide you through every step of

  • Content Planning: In our next workshop, we identify the necessary content for your new site and develop a plan and timeline for collection.
  • Guidance and Templates: We provide a website outline, templates, and questionnaires to guide you through the process of compiling and creating your content, including copy, brand assets, and imagery.

Website Design

Now for the fun part where it all starts to come together. After your website copy and imagery and collected, we’ll take the approved creative direction and build out custom high-fidelity wireframes for your website that work in alignment with your new brand identity and brand strategy.

  • High-Fidelity Wireframes: We create custom wireframes that align with your brand identity and strategy, including three rounds of revisions.
  • Responsive Designs: Starting with desktop designs, we then move to custom responsive designs for mobile. You’ll have a week to review and approve all content before we move to development.

Website Development

This is where it all comes to life online. We turn the designs into a fully functional user-friendly website with animations and interactions.

  • Live Development: We develop your website in Shopify, Webflow or Showit, depending on your goals and requirements, starting with the homepage. After refining the homepage, we develop the remainder of the site, ensuring it matches the wireframes pixel-perfectly.
  • Final Adjustments: We spend a week with you reviewing and fine-tuning the site before launch.


We don’t leave you with just a website. We enhance your brand’s presence and ensure you’re ready for launch with strategic marketing initiatives.

  • Social Media Templates: We create a customized suite of templates for wherever you need to show up on social, from Instagram to Facebook to LinkedIn, that consistently reflects your new brand identity.
  • Email Marketing Automation: Using your preffred email provider of choice (we’re skilled in Klaviyo, Flodesk, MailChimp) we set up automated email workflows, including welcome and nurture flows, to engage your audience effectively.

Deliver & Launch

The final stage is about making your new brand live and ensuring a smooth transition.

  • Site Launch: We handle the domain transfer and push your new site live. During launch week, we provide full support for any issues or questions that may arise.
  • Training and Support: We offer personalized training videos and guides so your team can manage your new website independently. We want to empower you to Now, it’s time to celebrate and share your new site with the world.

By following this comprehensive process, we ensure that every aspect of your brand is meticulously crafted and effectively implemented, resulting in a powerful and cohesive brand presence.

Ready to Transform Your Brand?

If you’re ready to elevate your brand, connect with us to get started on your brand transformation journey. We’ll be in touch to schedule a free discovery call. Contact Us