Fast-Track or Custom Design? Here’s How to Decide.
When it comes to branding and web design, there’s no such thing as a one-size-fits-all solution. Every business is unique, with different needs, goals, and resources. That’s why I offer two distinct paths to help you create a brand and website you’re proud of: Fast-Track Brand + Website and Custom Design Services.
But how do you know which option is right for you? Let’s break it down.
Fast-Track Brand + Website: Get Up and Running Quickly
The Fast-Track package is all about getting your business online—fast. It’s designed for service-based businesses or brands that need a professional, polished presence without a lengthy timeline or large upfront investment.
Here’s why you might choose Fast-Track:
- You Need a Website Quickly
Whether you’re launching a new business or refreshing your brand, time is money. The Fast-Track package delivers a fully designed and functional website in as little as 2 days (or up to 1 week for larger projects). It’s perfect for those who don’t have months to spend on design. - You’re a Service-Based Business
If your business is focused on services—like coaching, consulting, or yoga classes—the Fast-Track package is tailored to meet your needs. We build Fast-Track websites on Showit, a flexible and visually stunning platform that’s easy for you to update later. - You Have a Defined Vision
If you already know your offers and target audience, Fast-Track allows you to skip the deep-dive strategy process and jump straight into design. It’s streamlined and efficient, but still rooted in enough strategy to make an impact. - Budget-Conscious Without Sacrificing Quality
Not every business can invest $10K+ in a full-scale brand and website right away, and that’s okay. The Fast-Track package gives you a high-quality design solution that’s cost-effective, so you can get up and running while leaving room to grow. - E-Commerce as an Add-On
If you’re a service-based business but want to sell a few physical products (like merchandise), we can integrate Shopify Lite for up to 3 products as an add-on. This setup is ideal for businesses where products are a secondary offering. - Perfect for Testing and Learning
Launching your business quickly allows you to start selling, gather customer feedback, and refine your brand over time. Once you’ve grown and learned what works, you can always invest in a deeper branding and website redesign.
Custom Design Services: The Full-Scale Experience
If you’re ready to invest more time and resources into building a deeply strategic and customized brand, Custom Design Services might be the better fit.
Here’s why Custom Design could be right for you:
- You’re a Product-Based or E-Commerce Business
Custom Design is ideal for businesses that require packaging design, custom illustrations, and an e-commerce website. Depending on your needs, we’ll build on platforms like Shopify, Showit, or Webflow to create a scalable and seamless online store. - You Want a Comprehensive Brand Identity
If your brand needs more than just a logo and website, Custom Design Services offer the full package. This includes illustrated logos, custom illustrations, brand patterns, print materials, and robust brand guidelines to ensure consistency across all platforms. - You Need Strategic Guidance
Custom projects include an in-depth strategy process to help you define your audience, positioning, and messaging. This ensures that every element of your brand and website is aligned with your business goals. - You’re Ready to Invest in Longevity
Custom Design is perfect for established businesses or those with bigger budgets who want a long-term solution. It’s a deeper dive into strategy and design, with a collaborative process that ensures every detail is perfect. - You Have Time for Collaboration
Custom projects take longer—typically several months—because they involve thoughtful consultation, exploration, and refinement. If you value a more hands-on process, this is the way to go.
How to Decide
Choosing between Fast-Track and Custom Design comes down to understanding your priorities. Here are a few questions to help you decide:
- What’s your timeline? If you need to launch in days or weeks, go with Fast-Track. If you have months to dedicate to the process, Custom Design is a great option.
- What’s your business model? Service-based businesses will thrive with Fast-Track, while product-based or e-commerce businesses may need the scalability of Custom Design.
- What’s your budget? Fast-Track is cost-effective for those just starting out. Custom Design is an investment for businesses ready to create a long-term, comprehensive brand.
- How much strategy do you need? If you already have a clear vision, Fast-Track is streamlined and efficient. If you’re still defining your brand’s direction, Custom Design provides deeper strategic support.
Why Not Both?
Here’s an insider tip: many of my clients start with a Fast-Track website to get up and running, then come back for Custom Design as their business grows. By launching quickly, you can test your ideas, attract customers, and build momentum. When you’re ready to scale, we can refine your brand and website to match your next phase of growth.
Let’s Create Something Amazing
Whether you’re just starting out or ready for a full-scale rebrand, there’s a path for every business. Fast-Track and Custom Design are both designed to deliver professional, high-quality results tailored to your needs. The key is choosing the option that works best for you right now—and trusting that your brand will evolve as your business does.
Ready to decide? Let’s chat and find the perfect solution for your business.
