Për Në stands as a testament to the union of time-honored traditions and cutting-edge skincare science. A performance-based skincare line, each product is a fusion of ancestral remedies and modern technology. At its heart is Çaj Mali, a medicinal herb wildcrafted from the Balkan Mountains, echoing the brand's commitment to honoring nature as the ultimate healer.
After doing a strategic deep dive and establishing essential brand foundations and the creative direction, we helped identify the core consumer and their motivations. For the brand identity and packaging, we meticulously designed visuals that celebrated the holistic benefits of Çaj Mali, and our focus for the website was to create a user-centric, platform leveraging custom design elements, illustrations, and intuitive navigation.
We were approached to create a holistic brand identity, product packaging and online experience that exuded both modernity and timelessness, appealing to women of all ages and races. The Për Në team required a user-friendly Shopify website showcasing the benefits of Çaj Mali and serving as a high-converting sales platform for their new line of skincare products.