Casamara is a high-end property management company serving luxury residences and estates in the Santa Barbara and Montecito areas. Founded by Max Schaps in 2023, Casamara is dedicated to enhancing the enjoyment of being home by ensuring your property is managed to exacting standards.
Our agency executed a comprehensive approach, starting with a thorough brand strategy package. This involved a deep dive into the business goals, core target market, competitors, and key messaging. Armed with this strategic foundation, we proceeded to design a sophisticated brand identity that reflected the essence of Casamara. We then crafted a custom website, inclusive of design, development and copywriting. We extended Casamara's visual identity to custom print materials, including a pitch deck and sprinter van wrap decals. This holistic solution positioned Casamara as a distinguished player in the luxury property management sector.
Recognizing the critical need for a solid market positioning strategy, Max approached our agency for assistance in defining how Casamara would stand out in the competitive landscape of Santa Barbara and Montecito. The primary goal was to establish a premium online presence that resonated with the discerning tastes of wealthy homeowners in the area. Casamara needed a brand identity and digital platform that exuded exclusivity and professionalism to position itself as the go-to property management service that could be trusted by luxury homeowners.